Guy Kawasaki is an Apple Fellow and columnist for Forbes. He lives in Northern California with his wife and kids.
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October 26, 2011
Phil McKinney
Phil McKinney is an innovation expert who has held positions at a wide range of companies throughout his career. Most recently, he served as the Vice President and Chief Technology Officer for Hewlett-Packard’s $40 billion Personal Systems Group, with responsibility for long-range strategic planning and research and development for all of the company’s PC product lines, including notebooks, desktops, workstations, and displays. Phil was the founder and director of Hewlett-Packard’s Innovation Program Office (IPO), a team chartered to identify, incubate, and launch business and product innovations. He has been profiled or had his work on innovation written about in media outlets ranging from the tech press to Vanity Fair, BusinessWeek, Fast Company, the New York Times, and the Wall Street Journal. He resides in the San Francisco Bay Area.
Beyond the Obvious
The Killer Questions Your Company Should Be Asking
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we’re teaching people to ask the wrong questions about their businesses–or none at all. There has to be a better way.
In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions–the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these “Killer Questions” include:
- What are the rules and assumptions my industry operates under? What if the opposite were true?
- What will be the buying criteria used by my customer in 5 years?
- What are my unshakable beliefs about what my customers want?
- Who uses my product in ways I never anticipated?
These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you’re a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.
October 25, 2011
How to Drive Your Competition Crazy
With a new preface by the author
“[An] easy-to-read page turner that can help an organization get and keep the upper hand.”
–The Christian Science Monitor
“Kawasaki’s tips and exercise will keep you entertained and engaged throughout the book.”
–Chicago Sun Times
If you were intrigued by the title of this book, you are probably the type of business book reader who’s had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you’ll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end.
In the time-honored tradition of the maxim “It’s not how you play the game, but whether you win or lose,” bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki’s years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand.
Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents’ minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense.
Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
October 20, 2011
Knit One Pearl One
Click here for the Reading Group Guide
Knit one . . . It’s been a busy few years since Jo Mackenzie lost her husband. Life has brought adventure, surprises, unexpected pleasures, and, of course, lots of knitting. Jo’s seaside yarn shop, with a brand new café, has taken off, keeping her busier than ever. And being a single mum to two boys and headstrong toddler Pearl is just as exhausting and enchanting as she thought it would be. On top of all that, celebrity diva Grace has a secret; Jo’s firecracker best friend Ellen is launching a new television series; and lovable but hapless Martin continues his oft misguided attempts to woo Jo. Just when Jo thinks she has about all she can handle, Daniel, Pearl’s globe-trotting dad, turns up out of the blue . . .
Purl one . . . But with a little help from her friends, and her beloved Gran, Jo is building a new life for herself by the sea, stitch by stitch. Warm and witty, Knit One Pearl One will delight new readers to the Beach Street series and give the legions of existing fans a chance to visit the British seaside again, without having to worry about the weather.
In the Blink of an Eye (Paperback)
“In this book, you get to meet the Michael Waltrip I know.”
—Dale Earnhardt Jr.
There was one lap to go in the 2001 Daytona 500, NASCAR’s most celebrated event. Michael Waltrip and Dale Earnhardt Jr. were running one-two. Junior’s legendary dad—and Michael’s good friend and mentor—was close behind in third, blocking anyone who might try to pass. As Michael’s car roared toward the finish line, he had no clue that the greatest triumph of his life was about to get mired in terrible tragedy.
For the first time ever, Michael tells how he went from a boy from small-town Kentucky to a champion at Daytona, and how his own life changed after the tragic events of that day as he dealt with guilt, faced his grief, and searched for the fortitude to climb into a race car again. Told with Michael’s trademark honesty and humor, it’s an inspiring story of family, fulfillment, and redemption—and a well-earned victory in the end.
Kevin Tong
Kevin Tong is a freelance illustrator best known for making limited edition screen printed posters for bands, movies, books, and television. A regular fixture at art galleries, trade shows, and conventions all over the world, Kevin enjoys a diverse and growing fan base. He lives in Los Angeles and has a cat named Sagan, after the scientist Carl Sagan. His work can be seen at www.tragicsunshine.com
Once Upon a Time: A Collection of Classic Fairy Tales
This beautifully illustrated collection of 30 tales from far and wide includes…
Snow White
Hansel and Grethel
Cinderella
The Frog Prince
Rumpelstiltskin
The Bremen Town Musicians
The Elves
Little Red Cap
The Fisherman and His Wife
The Sleeping Beauty
Tom Thumb
Rapunzel
. . . and many more.
“Once upon a time . . .”
Four simple words that, after more than two centuries, still have the ability to transport readers to lands of mystery, intrigue, and betrayal, life and death, love and abandon. Timeless are the tales of the Brothers Grimm who, in an effort to preserve native folklore, unwittingly crafted a cornerstone of Western literature.
With this book of fairy tales, beautifully illustrated by artist Kevin Tong, reacquaint yourself with the stories and characters you know and love. Run through the forest with Little Red Cap. Attend the ball with Cinderella. Eat an apple with Snow White. From witches to fairies, evil queens to kindly kings, frog princes and sleeping beauties, the Grimm tales are classics that are truly meant to be shared with young and old alike.
With a foreword written by the creators of ABC’s show Once Upon a Time, we see that these classic tales continue to endure and inspire more storytelling. The series brings some of these classic characters to life in a bold reimagination of the fairy tale world.
We invite you to reacquaint yourself with these magical stories and be transported once again with Once Upon a Time.
October 12, 2011
Chris Powell
Chris Powell appears as the fitness trainer on ABC’s primetime show Extreme Makeover: Weight Loss Edition. He is the creator of the STAX System, an innovative educational nutrition system that ensures diet success.
Choose to Lose
Don’t lose the will to become the person you want to be. Choose to lose the weight, and start the next chapter of your life as the person you know you truly are.
EAT MORE CARBS
BURN FAT
BUILD MUSCLE
QUICK-FIX RECIPES
NO GYM REQUIRED
CHEAT EVERY OTHER DAY
From celebrated fitness trainer Chris Powell, star of ABC’s Extreme Makeover: Weight Loss Edition, comes this inspirational weight loss book to help anyone conquer their weight.
You’ve seen him change lives on television. Now, in Choose to Lose, Powell presents fast and easy workouts, diet guidance, basic recipes, and insight into finding the true transformation mindset. Following his Carb Cycle Solution, you can drop pounds safely and quickly while learning how to ‘listen to your body’ to optimize your overall health and fitness.
Powell’s easy-to-follow Carb Cycle Solution contradicts everything you’ve heard about avoiding carbohydrates in an attempt to lose weight. Not only are you encouraged to eat carbs, but he will show you how to use them to amplify your weekly weight loss. By cycling between high-carb and low-carb days, your body will alternate boosting metabolism one day and burning fat the next. You will never feel deprived of the foods you love because you can fine-tune the solution to suit your needs. Powell gives you complete control over your nutrition, plus plenty of opportunities to indulge, and offers many delicious recipes to help you stay on track. If you work it, the Carb Cycle Solution may very well work for you—for the rest of your life.
With detailed exercises and accompanying photographs, as well as guidelines on how to revamp your environment, support system, and more, Powell not only shows you how to lose pounds, but also works with you as a coach and mentor, teaching you how to finally take control of the incredible machine that is your body. His words of encouragement will be there day after day as you build unstoppable momentum, guiding your body toward your ideal weight. Great physical change begins with a psychological one: change your mind, change your body.
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