Srikumar Rao, Ph.D., is an adjunct professor at Columbia Universityâ??s Graduate School of Business. A contributing editor for Forbes, Financial World, and Success magazines, he has been featured and quoted in the national media, including the Wall Street Journal, New York Times, and Fortune. A consultant to leading corporations nationwide, he holds a Ph.D. in marketing from Columbia University. He lives in Commack, New York.