In Stirring it Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace – “the power of one” – while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years’ experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman’s Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.  

Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls ‘the bad old days’ of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country’s first organic vending machine -- explaining how these approaches make a much more powerful impact on consumers than traditional advertising.

An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.

For more information, please visit www.stonyfield.com.

 "Gary Hirshberg has seen the future and it is green! Read how he did it, and follow his every word!"
—Laurie David

"Gary Hirshberg has done a masterful job telling the stories of cutting-edge companies that have found a way to increase profits and environmental sustainability at the same time."
—Ben Cohen, former CEO, Ben & Jerrys 

"It turns out that Americans can change the world one at a time by doing what we do best: consuming.  Stirring It Up is really about how you can force business to behave better, simply by buying with your values, not just your money. And it works!"
—Howard Dean, 2004 presidential candidate

 “This is a must read for every CEO of every company, big or small, who understands that a profitable company and a sustainable environment are mutually dependent.
—Tom Vilsack, former governor of Iowa, 2007 presidential candidate

“Most 'CEO books' have a single focus: how to make more money. By broadening his goals to include sustainability, Gary Hirshberg is able to make any would-be entrepreneur think more deeply about what success will look like. As the world begins the process of downsizing from corporate giantism to local economies that reflect the environmental realities of our new century, this book offers some important insight into the next stages on that journey.”
—Bill McKibben, author of Deep Economy: The Wealth of Communities and the Durable Future

“Gary Hirshberg, the "C-E-Yo" of Stonyfield Farm, based in Londonderry, N.H., whose seven-cow farm has since 1983 become a company with $211 million in sales...Hirshberg's passion for organics as a way to health and a better environment led him to start the company. Now he can't keep pace with the trend.”
—Time, June 6, 2006

Gary Hirshberg is the real deal.  He not only talks sustainability, he does sustainability.  Now, in Stirring It Up, he shares with great clarity both his wisdom and his penchant for action.  Read and be stirred to take your own action."
—Ray C. Anderson, Founder and Chair, Interface, Inc.